ARONSIMKINS messaging. strategy. creative.
When there's more to say
The Story/Long Format
DNA Saves Legislation
As one of the more impactful projects I’ve had the privilege to be part of, DNA Saves is an association organized to educate policy makers and the public about forensic DNA. As such, I was fortunate to assist in the creation of materials to be used in the pursuit of passing laws to expand the DNA database, as well as provide funding for DNA programs.
This particular video was written, produced and sent to key state legislators throughout the U.S. in an effort to gain legislative advocacy.
Winning Spirit Magazine
The Winning Spirit is a magazine created by the Larry H. Miller Group of Companies with circulation to over 10,000 group employees and families throughout the country.
As managing editor, I helped oversee its launch, as well as write and compile much of the featured company news and updates, personal interest articles, employee spotlights, executive messages, event calendars and more. This venture not only afforded me an enjoyable interactive creative outlet, it also provided an opportunity for the deadline thrill seeker in me to exercise my journalistic side.


RUMOR Showcase
Everyone has work they’re proud of, and sometimes they want to show it off (this site is no exception). So, when RUMOR handed me the creative reigns to craft an agency show piece, my ambitions took a leap. I didn’t want to create another formulaic demo reel. Nope. I wanted to take all our capabilities, abilities, services and client work and roll them into one show-stopping, storytelling brag reel.
If your strength is in your creative, you’d better flex hard.
Dream Big Children's Book
From a young age, I always wanted to write a children’s book. Now I can say I did it.
While the story itself centers around providing a history for the famed Utah Jazz mascot, in many ways it is as much a story of our own personal power to turn dreams into reality, no matter what obstacles we face.



Larry H. Miller Group History in the Making
Writing and assisting in the production of this history video for one of the largest privately-owned companies in the U.S. may be one of the more intimidating projects I have ever been a part of, for obvious reasons—the least of which being all the dates and stats to get straight.
In the end it was an honor to be trusted with something so important and personal to the Miller family. They have a wonderful story to tell, and I’m grateful for the opportunity to help tell it.