ARONSIMKINS messaging. strategy. creative.
Did you click here hoping to find out more about me?
Well, you’re in luck.
My name is Aron (with one A). Throughout my career, I've been called many things, a creative, an adman, a writer, an author, a producer, a director, a musician, and a thinker—to name a few. My strengths include copywriting, brand messaging, creative direction, and brand development.
With over 20 years in the marketing and advertising world, I've been fortunate to work on an assortment of projects for clients and companies all over the globe, including: the Utah Jazz (NBA), Aetna, University Health, the Larry H. Miller Group of Companies, University of Utah Athletics, Well-Beyond, Dentrix, Zions Bancorporation, Hi-Chew (Morinaga), Rhodes Bake & Serve, Cal Ranch Stores, Paul Mitchell, and Kia USA, to name a few.
As a writer, I am the proud father of two published children's books, a couple of magazines, and countless thought-leader blog posts written (anonymously) for various clients around the country about a host of topics.
Some of my specific project experience includes:
-
Created and produced award-winning campaigns for clients nationwide, including Kohl’s, Utah Jazz, Total Care Auto
-
Responsible for marketing over 50 Larry H. Miller Dealerships, including the rebrand and national launch of “Driven by You”
-
Lead creative team marketing Hi-Chew America, including brand messaging, product packaging, PR for new American manufacturing facility
-
Assisted in the creation and propagation of nationwide legislation (Katie’s Law) for DNA Saves, a bill to legalize DNA collection upon arrest
-
Wrote and Published “Dream Big, the Journey of the Jazz Bear” and “Sticks and Stones”
-
Assisted marketing/branding of University of Utah Athletics transition into the PAC12
-
Created various full-scale campaigns for companies such as Aetna, Dentrix and Zions Bancorporation