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Ogden City

Project type

Digital, outdoor, signage

The ask

Odgen City was eager to rebrand themselves as a destination location for everything from living to tourism.

The insight

Ogden had the natural beauty, outdoor adventure, and urban energy to be a destination, but its reputation hadn’t caught up with what it was becoming.

The idea

This campaign reclaims the city’s untamed spirit with a confident, personality-driven identity that celebrates the unexpected blend of mountain and metro, positioning Ogden as a place to work, play, and live without losing its edge. “Still Untamed.”

My role

Concept, copywriting

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