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ARON SIMKINS
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Lively "Keeping up with the Clauses"
Project type
Print, social, digital, online, video
The ask
Great Call was getting ready to enter the holiday season with a goal in mind: Promote our devices as a must-have for holiday shopping.
The idea
Even Santa's family wants to keep tabs on him.
Buying gifts is hard enough, especially when shopping for an older loved one. So rather than make a senior-focused phone feel like a practical purchase, we lightened the mood with a simple truth: the people who love you want to know you’re safe. To do that, we brought Santa's family into the spotlight—testimonial style.
The idea
Even Santa's family wants to keep tabs on him.
Buying gifts is hard enough, especially when shopping for an older loved one. So rather than make a senior-focused phone feel like a practical purchase, we lightened the mood with a simple truth: the people who love you want to know you’re safe. To do that, we brought Santa's family into the spotlight—testimonial style.
My role
Concept, copywriting, creative direction, producer at Rumor
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