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Goldenwest "Experts"

Project type

TV, radio

The ask

Goldenwest needed to promote their expert services in a market of banks and lenders all campaigning for your hard earned money.

The insight

Simply coming up with another "banking ad" wasn't going to cut it. We needed something that would standout, sell their expertise, and show a little personality along the way.

The idea

How do you find a banking expert? By pointing out where you shouldn't look to find one.
The campaign juxtaposed how being an expert in one area of life doesn't necessarily translate into being an expert in another. In our case, banking. Each spot featured a different character, a different product or service Goldenwest experts provide, and a little fun personality to boot.

My role

Concept, copywriting, creative direction, and producer at Rumor.

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