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Brighton Ski Resort

Project type

Print, digital, outdoor

The ask

With so many resort options for making the most of Utah's snow, Brighton sought the top spot for destination skiing and snowboarding.

The insight

Utah isn't just home of world-class powder, it's also known for it's unique culture. So, why not use it to our advantage?

The idea

Seek ye first the kingdom of the board.
In Utah, religion is woven into the culture, shaping everything from family traditions to the way people spend their weekends. This campaign playfully taps into that cultural truth, positioning Brighton as a different kind of sanctuary where locals can worship powder, find salvation on the slopes, and embrace their own kind of sacred service.

My role

Concept, copywriting

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