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ARON SIMKINS
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University of Utah
Project type
TV, radio, print, outdoor
The ask
The University of Utah is far from one dimensional in its offerings, which means multiple brands, diverse messages, and plenty of creative opportunities.
The insight
We needed to give each brand a unique voice and position—all while comfortably existing within the unifying University umbrella.
The idea
This collection of work spans everything from the University's Athletics Department to their Healthcare division to their MBA program—each with its own unique concept and campaign.
My role
Concept, copywriting, creative direction, producer at multiple agencies, including Saxton Horne, Rumor.
























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