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Automotive

Project type

TV, radio, outdoor

The ask

Sometimes the classic "yell sell" ad is the route to go for an auto ad. And other times, a different approach is warranted.

The insight

Who says you can't show a little creativity and personality with an auto ad? When given the chance, that's what we did.

The idea

A selections of ads for different automotive dealerships and dealer groups across the country, including LHM Auto (at one time the 10th largest privately-owned dealer group in the U.S.).

My role

Concept, copywriting, creative direction, producer at multiple agencies (LHM Advertising, Saxton Horne, Rumor)

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