top of page

Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

Kohl's "Careful Kids"

Project type

TV, radio, online, out of home

The ask

Kohl's partners with healthcare and educational organizations to promote healthy habits. Together they partner with a creative team to bring their initiative to life.

The insight

Kids tend to tune out warnings from adults, but they're not as quick to tune out someone their own age who seems cool.

The idea

Make practicing careful habits cool.
The campaign featured our cool kid role models, Sam and Kate. In each iteration, we highlighted the many ways they practice careful, safe habits—and how they remain cool all the while.

My role

Concept, copywriting, creative direction, and producer at Rumor

​

bottom of page