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ARON SIMKINS
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Aetna, et al
Project type
Print, direct mail, social, digital, online
The ask
Create a campaign that positions Aetna as a Medicare expert, providing plans and coverage that seniors trust.
The insight
Medicare is often perceived as complex and confusing. So finding a provider that can make it simple, with plans that cover your whole health, is key.
The idea
Putting members first.
Choosing a Medicare plan can feel overwhelming, with confusing options and uncertainty about making the right decision. This campaign used member stories and simplicity to help seniors choose with confidence.
My role
Copywriting
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